Selected Portfolio
Digital Product Design

Toronto, Ontario

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I practice human-centred design and bring a rigorous, iterative approach to complex design challenges - ideally involving data-heavy applications.

I believe that design is how it works, and needs to transcend style and subjectivity in the pursuit of identified goals. I currently lead the Product Design team at Loblaw Digital.

Selected Case Studies

Over the last fifteen years I have had the opportunity to collaborate with and learn from a wide range of fantastic people. It was a long, winding road to arrive at software design.

Recently, I have been focused on managing teams of generalist digital product designers through cycles of divergent discovery and convergent production. Throughout my career, however, I've tried to maintain a balance between hands-in-the-mud IC work and higher-level design leadership. 

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So, what's next?

Have an interesting question you're trying to answer? 
I also love a fun side project.

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