hero_just_title 2hero_just_title 2

I practice user-centred design and bring a rigorous, iterative approach to complex design challenges - ideally involving data-heavy applications.

With over fifteen years of experience, I've worked with startups, agencies, and large enterprise organizations in both IC and management roles.

I'm currently focusing on design management and the leadership of internal teams. The bulk of this work revolves around identifying opportunities, breaking down and framing design problems in a clear way, and then managing teams of creative professionals through cycles of divergent discovery and convergent production.

Digital Product Design

I champion lean methodologies with frequent stakeholder & user touchpoints. I believe that design is 'how it works', and needs to transcend style and subjectivity in the pursuit of identified goals. I employ agile workflows that allow the product design team to iterate quickly across all stages of the project lifecycle, in close collaboration with business, marketing, and engineering. 

Over the years I've had the opportunity to collaborate with and learn from a wide range of fantastic people. In the selected case studies presented below, I've illustrated a mix of scales, platforms, and processes. I focused on the unique elements of each project, and tried to extract my personal contributions along with a few generalizable lessons:

[Leading North American Bank]

Digital tools for online investing and wealth management, across both the public site and secure apps.

[unex_ce_button id="column_content_us2p8crim" button_text_color="#4f4f4f" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0" button_bg_color="#fcfcfc" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0" button_bg_hover_color="#f2eff1" button_border_hover_color="#cccccc" button_link="leading-north-american-bank/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]View Selected Work[/ce_button]

Meta

A platform to enable scientists to stream, discover, share, and manage their world of peer-reviewed academic research. 

[unex_ce_button id="column_content_ycv0b3a6q" button_text_color="#4f4f4f" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#fcfcfc" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0" button_bg_hover_color="#f2eff1" button_border_hover_color="#cccccc" button_link="sciencescape" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]View Case Study[/ce_button]

Liberty Utilities

Digital strategy for an American utility company, and a series of quick wins to deliver immediate improvements to their customers.

[unex_ce_button id="column_content_nvoos6r3z" button_text_color="#4f4f4f" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0px" button_bg_hover_color="#f2eff1" button_border_hover_color="#cccccc" button_link="liberty-utilities" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]View Case Study[/ce_button]

Wikiwash

Track Wikipedia edits in real time and follow breaking stories as they are written.

[unex_ce_button id="column_content_xrbg1l2ci" button_text_color="#4f4f4f" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0px" button_bg_hover_color="#f2eff1" button_border_hover_color="#cccccc" button_link="wikiwash" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]View Case Study[/ce_button]

Homewood Health

A responsive custom CMS and mobile-first design & content strategy.

[unex_ce_button id="column_content_pjb6478p6" button_text_color="#4f4f4f" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0px" button_bg_hover_color="#f2eff1" button_border_hover_color="#cccccc" button_link="homewood-health" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]View Case Study[/ce_button]

Architecture

Before jumping full-time into digital design, I worked in architecture for over five years. I grew from Intern to Project Architect while working at a number of top international firms. I helped lead the conservation and adaptive reuse of Maple Leaf Gardens at ERA Architects, and have also worked with UN Studio, Rick Joy, Behnisch, and Quadrangle.

[unex_ce_button id="column_content_3xi5r128u" button_text_color="#000000" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="0px" button_bg_color="#f4f4f4" button_padding="10px 30px 10px 30px" button_border_width="1px" button_border_color="#5b5b5b" button_border_radius="5px" button_text_hover_color="#7c7c7c" button_text_spacing_hover="0px" button_bg_hover_color="#fffcfe" button_border_hover_color="#cccccc" button_link="architecture" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Selected Architectural Projects[/ce_button]

Additional Works

mika_1440_blue_writingmika_1440_blue_writing

So, what's next?

I currently lead the Product Design team at Loblaw Digital.
Doing something big, scary, and fun? I also occasionally take on side projects.

Please feel free to get in touch:
wrm(at)williammacivor.com
@williammacivor
linkedin