The image featured at the top of the about us page #2
The image featured at the top of the about us page #1

In the third person

William is a hands-on digital product leader with two decades of experience. Strong ownership with builder instincts. Systems thinking coupled with a high design craft bar.

He combines a fine arts background with a Bachelors of Science in theoretical physics and a Masters degree in architecture. William worked in architecture for over five years, growing from Intern to Project Architect, before jumping over to software design full-time.

William has worked at Stripe, Instacart, Shopify, Jobber, TD, Kijiji, Loblaw Digital, and Meta – the first company acquired by the Chan Zuckerberg Institute.

William taught at Dalhousie University, served as a guest critic at the University of Toronto, and was published in the Toronto Star, Canadian Architect, and GA Houses.

William is a hands-on digital product leader with two decades of experience. Strong ownership with builder instincts. Systems thinking coupled with a high design craft bar.

He combines a fine arts background with a Bachelors of Science in theoretical physics and a Masters degree in architecture. William worked in architecture for over five years, growing from Intern to Project Architect, before jumping over to software design full-time.

William has worked at Stripe, Instacart, Shopify, Jobber, TD, Kijiji, Loblaw Digital, and Meta – the first company acquired by the Chan Zuckerberg Institute.

William taught at Dalhousie University, served as a guest critic at the University of Toronto, and was published in the Toronto Star, Canadian Architect, and GA Houses.

William is a hands-on digital product leader with two decades of experience. Strong ownership with builder instincts. Systems thinking coupled with a high design craft bar.

He combines a fine arts background with a Bachelors of Science in theoretical physics and a Masters degree in architecture. William worked in architecture for over five years, growing from Intern to Project Architect, before jumping over to software design full-time.

William has worked at Stripe, Instacart, Shopify, Jobber, TD, Kijiji, Loblaw Digital, and Meta – the first company acquired by the Chan Zuckerberg Institute.

William taught at Dalhousie University, served as a guest critic at the University of Toronto, and was published in the Toronto Star, Canadian Architect, and GA Houses.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

In the first person

I have a soft spot for old, unreliable British trucks, and enjoy summers at our ramshackle family cottage in Québec.

In my off-hours I train in Muay Thai, collaborate with the chaotic-good energy of little league baseball, and hope against hope that the Blue Jays make the post-season.

I have a soft spot for old, unreliable British trucks, and enjoy summers at our ramshackle family cottage in Québec.

In my off-hours I train in Muay Thai, collaborate with the chaotic-good energy of little league baseball, and hope against hope that the Blue Jays make the post-season.

I have a soft spot for old, unreliable British trucks, and enjoy summers at our ramshackle family cottage in Québec.

In my off-hours I train in Muay Thai, collaborate with the chaotic-good energy of little league baseball, and hope against hope that the Blue Jays make the post-season.

The image featured at the bottom of the about us page

Testimonials

“You’ll never find Will waiting for direction or getting stuck in a loop of questions — he listens, distills, and expects action. We made so much progress from his ability and desire to build upon momentum while steering design forward.” - Principal Designer, Jobber

“You’ll never find Will waiting for direction or getting stuck in a loop of questions — he listens, distills, and expects action. We made so much progress from his ability and desire to build upon momentum while steering design forward.” - Principal Designer, Jobber

“Will joined Kijiji at a critical time. We needed someone who could see the full picture across product, culture, and user trust, and translate an honest diagnosis into a practical plan. Will did that. He helped lead our 2025 relaunch, challenged the status quo when needed, and drove meaningful improvement in key marketplace vibrancy metrics while helping rebuild user trust. He is a strategic leader who happens to come from design.” - CEO, Kijiji

“Will joined Kijiji at a critical time. We needed someone who could see the full picture across product, culture, and user trust, and translate an honest diagnosis into a practical plan. Will did that. He helped lead our 2025 relaunch, challenged the status quo when needed, and drove meaningful improvement in key marketplace vibrancy metrics while helping rebuild user trust. He is a strategic leader who happens to come from design.” - CEO, Kijiji

"Will’s leadership is marked by clear vision and user-centric focus. His ability to communicate transparently and manage operations effectively was instrumental in our success. Will's expertise in systems thinking and his pragmatic approach consistently delivered impactful results across our projects.” - Sr. PM, Stripe

"Will’s leadership is marked by clear vision and user-centric focus. His ability to communicate transparently and manage operations effectively was instrumental in our success. Will's expertise in systems thinking and his pragmatic approach consistently delivered impactful results across our projects.” - Sr. PM, Stripe

“Will was our first UX hire, and he built and led our design practice.  He quickly established a high craft bar and foundational design practices for the team. He tackled difficult challenges head-on, and worked closely with product and engineering leadership to design and build great products. His keen business and product sense allowed him to effectively balance customer needs with measurable impact.” - SVP, Loblaw Digital 

“Will was our first UX hire, and he built and led our design practice.  He quickly established a high craft bar and foundational design practices for the team. He tackled difficult challenges head-on, and worked closely with product and engineering leadership to design and build great products. His keen business and product sense allowed him to effectively balance customer needs with measurable impact.” - SVP, Loblaw Digital 

“Design has been a strategic partner more so than at any other time in Instacart’s history. Across each of [Will’s] teams Design has been firing on all cylinders this past cycle.” - Group PM, Instacart

“Design has been a strategic partner more so than at any other time in Instacart’s history. Across each of [Will’s] teams Design has been firing on all cylinders this past cycle.” - Group PM, Instacart

"Will gave me the room to lead, and then held me accountable to it. He didn't micromanage — he set a clear direction, made sure I understood the why, and then trusted me to figure out the how. He helped build my toolbox for managing my own reports and XFN partners, pushed me to take on problems I wasn't sure I was ready for, and backed me when it mattered. I became a better leader working for Will" - Design Manager, Jobber 

"Will gave me the room to lead, and then held me accountable to it. He didn't micromanage — he set a clear direction, made sure I understood the why, and then trusted me to figure out the how. He helped build my toolbox for managing my own reports and XFN partners, pushed me to take on problems I wasn't sure I was ready for, and backed me when it mattered. I became a better leader working for Will" - Design Manager, Jobber 

"Will is one of the few design leaders I've worked with who I consider a true champion of research. I always enjoy collaborating with him because he has an eye for finding opportunities to bring research into the design process, and he's great at aligning his team to actually take action on what we learned.” - UXR, Shopify

"Will is one of the few design leaders I've worked with who I consider a true champion of research. I always enjoy collaborating with him because he has an eye for finding opportunities to bring research into the design process, and he's great at aligning his team to actually take action on what we learned.” - UXR, Shopify

"Will was super fun to work with! As my design lead I felt he struck the right balance of structure while enabling a ton of creative freedom.  Great guy. A great eye. Great product intuition. No bs. Very hard to come by these days.” - Sr Designer, Shopify 

"Will was super fun to work with! As my design lead I felt he struck the right balance of structure while enabling a ton of creative freedom.  Great guy. A great eye. Great product intuition. No bs. Very hard to come by these days.” - Sr Designer, Shopify 

"Will has the rare combination of great taste in design and a deep understanding of product strategy and KPI's. His robust knowledge of how design can truly have an impact on the business is reinforced by his extensive experience working with senior leaders in multiple industries.” - Sr UX Manager, Shopify

"Will has the rare combination of great taste in design and a deep understanding of product strategy and KPI's. His robust knowledge of how design can truly have an impact on the business is reinforced by his extensive experience working with senior leaders in multiple industries.” - Sr UX Manager, Shopify

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